Being part of a company with a cash cow product is both a blessing and a curse. Our main and strongest product is known worldwide, and sets standards still. The problem comes when being more than that product. Innovative ideas, and other strong products also exist and function offering similar advantages to our original concept. The question is always how to get this message across.
The product development seminar was about getting the sales guys to think like the product developers, and vice versa. I think it worked.