I am in Denmark at the moment visiting our new distributor. I find Denmark to be an interesting place, and the Danes too. It is a bike mad country, but bike are utilities for most. Our products are under-represented here which is something I want to address. I think I have found what I am looking for though. That is passionate, honest people who have good brands and ambition.
Flying completely in the face of this ‘utalitarian’ attitude to bikes however if their acceptance into common culture. Today I am in Aarhus. So is the tour of Denmark. It is good combine these things. It’s all work. Honest.