Spent last night at a friends house just north of Munich on my way to Seoul. With The Pretty One being away it gives me the perfect opportunity to visit my friends, not that she doesn’t get on with them, but that fitting things into our schedules isn’t easy. They are great friends and I feel so welcomed in their home.
On a Lufthansa flight now MUC ICN. Those of you not getting on with the codes, that is Munich to Seoul. There is a local trade show there and there are a couple of reasons for my going.
First off is that the Korean appetite for high end mountain biking equipment is extremely well developed. The numbers have been extremely large and of course good distributors are worth looking after.
Secondly is that the isolated location of he Korean peninsular means that some things happen in this Market which don’t happen elsewhere. It is a simple case of ‘out of sight’ and the close proximity of China across the water, means that plenty of replicas of our products are for sale in the market. The reality of this is that we are facing a losing battle. Legal action stops one source for a limited time, but others will open up in their place. What we can do, however is show that we aren’t taking it lying down. It can perhaps be likened to drink driving. Many people will continue to do it, and laws will not prevent it happening. However many will be put off. I intend to collect information of all distributors, importers and manufacturers which I can get.
Right, better fill out my landing card and customs declaration.