Tag Archives: interbike

An update – quiet times

I haven’t posted for a week. I realised that this was becoming a little like a training blog, and a boring one at that. I rode today, I rode yesterday…. Blah, blah. So I thought I would leave it for a bit and write about something else.

This last week involved quite a lot of time off. Monday and Tuesday were holidays in the UK. Germany has loads of holidays too. In fact I hadn’t taken the recent ones, saved them up and took the UK ones instead. Then Thursday was a German holiday, so I took that too. It sounds lazy, but this is my quiet period. Selling in new products to distributors is difficult, and they can only sell what they can sell in the middle of the season. Yes, advertising helps, but advertising needs to be international – and doing that is expensive. A lot of my time at the moment unfortunately is taken up explaining why products which should have delivered haven’t. As you can imagine, this is not much fun. The weather is also critical in this industry. Good weather sells bikes and accessories, shitty weather, well only the hardcore cyclists go out in that. As far as OEM sales go, there is just research to be done. Meeting with people and presenting products takes place from the Munich ISPOBike show this year, then Eurobike, Interbike and the others in between. The product managers at the bike companies arent really specifying the 2014 bikes yet – and certainly not in the detail that our products are on their minds yet.

To motivate people, a few distributor visits are perhaps called for. That said, going without a set target for the visit, other than talking to the sales reps, makes it feel a bit too much like a nice day out. I am very aware that I don’t want to take advantage.

I have been riding too. Last Tuesday, 138km, then nothing for the rest of the week (giving my legs a rest). Some visits to the gym in the building two days running for some rowing, another massage, and some time on bike on rollers doing spin ups (up the rpm until you can’t go any faster then try to hold it). I am in Germany now, after an eventful journey yesterday. Just did a fast flat ride, 43km at 34.4km/h, then another 5km to warm down, so a balance of 49km averaging 32.7km/h. My legs are quite tired now!

Next week, well time for a summer holiday I think. 🙂

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Bike & Trimm

I am at another trade show. This one though is a bit different. It is smaller and more intimate. Aimed exclusively at Austrian shops, it is the first time that I have been here. Actually, this represents a different approach. I am concentrating on my customers for gains, rather than previously concentrating on opening new markets. Even the best customers have a lot of unexploited potential so simply talking to their sales people, or even just being there helps. My life over the next couple of months will see me doing a lot of this. Pleasant in some ways, as there is no-one missing me at home. On the other hand it can feel a little stagnant, and I am back to my personal hate of eating junk and salty crap while traveling. Hard to avoid in German as I am sure any non-German agrees.

Not ridden a bike now for nearly a month. 😦