Tag Archives: show

Korean Show

I am pretty sure I am the only westerner here!

It is a compact show, but pretty well attended. Unlike London Shimano and Giant bothered to be here, as well as Cannondale, Specialized, SRAM and Campagnolo (and oh dear, what have they done to their entry level groups?)

Visitors on the first day is a good cross section of ages with many riding here (glorious sunny day). Those who did ride don’t do casual bike wear, so it is a bit like a fancy dress party with many people, not just those riding here, wearing Lycra cycling tops.

As this is a local show for the Korean Market what surprises me is just how much effort the distributors are putting in to the brands they have. Many other countries should take note of the ownership that the companies here feel. Our distributor has had large banners printed up. Presentation is generally really good and the quality of booth materials is impressive. Basically it is more Eurobike than most shows, which at times look as if a half arsed Saturday boy has just lifted the contents of the shop floor up and plonked it in an exhibition centre. The newness of the venue helps here too.

As I suspected there is a large array of titanium on show. This Ibis caught my eye as I once fell in love with a Silk TiĀ riding it in California.

The other trend which is very apparent is that of the ‘Mini Velo’. These are based around 20 inch wheels with a non folding frame. The idea, I think, is that the bike takes up less room in an apartment. Clearly these arent cheap altenatives, as the carbon frames and these 20inch carbon wheels illustrate.

Another thing which caught my eye was bike storage solutions. The Pretty One should perhaps worry as after seeing the bike safe shown below, I now lust after a five bike version.

E-bikes are also on the march here too, although I am told that the price is still putting a lot of people off. Personally I not so sure about that, as I don’t think an e-bike and a standard bike really appeal to the same users. Good to see that as well as Bosch getting in on the act, Mando (who I am told are a large car components manufacuter) where also showing their cards. Those of you who automatically tune out at the mention of electric bikes – you shouldn’t. They will increase the acceptance of cycling in general as they open the door to users who may have previously decided they were too unfit to ride. Think 40 – 60 something golfers, highly paid professionals with money who aren’t the fittest people in the world. E-bikes may get them in the road and thus not in their Jaguars passing you far to close.

On he topic of giving bikes enough room Landlord were displaying their bike lane light. I have seen this concept before and would love to give it a go. Only real problem I see is giving every other numpty a laser to play with – they aren’t good for the eyes if looked at directly.

Unable to communicate enough in Korean to get one to play with though.

Elsewhere in the show there was a good array CNC MTB parts, available only in Korea from the likes of Fierce. I spotted another brand too.

Proving that annodizing and colours are also never out of fashion, or indeed are coming back continued were Chosen:

Another small Korean CNC specialist were there:

On the same booth was this frame and suspension performance recording and logging machine. All done with GPS and sensors all over the bike. Pretty cool, if tuning a frame.

Finally, my friends from Simplon were there with their mobile specification list (see Marketing Bollocks post from a few weeks back).

Any questions relating to any of this, please ask away (preferably here, and not Weight Weenies, because I don’t check in much). I have the brochure from Fierce (If I didn’t leave it in the hotel) and the other CNC people.

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Another day, another aeroplane

Spent last night at a friends house just north of Munich on my way to Seoul. With The Pretty One being away it gives me the perfect opportunity to visit my friends, not that she doesn’t get on with them, but that fitting things into our schedules isn’t easy. They are great friends and I feel so welcomed in their home.

On a Lufthansa flight now MUC ICN. Those of you not getting on with the codes, that is Munich to Seoul. There is a local trade show there and there are a couple of reasons for my going.

First off is that the Korean appetite for high end mountain biking equipment is extremely well developed. The numbers have been extremely large and of course good distributors are worth looking after.

Secondly is that the isolated location of he Korean peninsular means that some things happen in this Market which don’t happen elsewhere. It is a simple case of ‘out of sight’ and the close proximity of China across the water, means that plenty of replicas of our products are for sale in the market. The reality of this is that we are facing a losing battle. Legal action stops one source for a limited time, but others will open up in their place. What we can do, however is show that we aren’t taking it lying down. It can perhaps be likened to drink driving. Many people will continue to do it, and laws will not prevent it happening. However many will be put off. I intend to collect information of all distributors, importers and manufacturers which I can get.

Right, better fill out my landing card and customs declaration.

Bike & Trimm

I am at another trade show. This one though is a bit different. It is smaller and more intimate. Aimed exclusively at Austrian shops, it is the first time that I have been here. Actually, this represents a different approach. I am concentrating on my customers for gains, rather than previously concentrating on opening new markets. Even the best customers have a lot of unexploited potential so simply talking to their sales people, or even just being there helps. My life over the next couple of months will see me doing a lot of this. Pleasant in some ways, as there is no-one missing me at home. On the other hand it can feel a little stagnant, and I am back to my personal hate of eating junk and salty crap while traveling. Hard to avoid in German as I am sure any non-German agrees.

Not ridden a bike now for nearly a month. šŸ˜¦